Diddy has topped Forbes Hip-Hop Cash Kings for the second consecutive year; this time raking in a whooping $62 million over the past year. Take out Dr. Dre’s Beats paydays, and Diddy would be celebrating his fifth cash crown in a row. Though he doesn’t earn much from music these days, he makes up for it with his outrageously lucrative Ciroc vodka deal and other non-musical ventures. He has not let go of the music and stage though, currently his BADBOY REUNION tour is on the roll and will do so through fall.
Jay Z aka Mr Carter ranks second with earnings of $53.5 million. Nothing musically during the past 12 months, but his Roc Nation entertainment company, Armand de Brignac champagne, D’Ussé cognac and other ventures cashed in.
Dre rounds out the top three with a $41 million bank. Two years ago, he scored the highest single-year payday in history for any living celebrity–$620 million, mostly from Apple’s $3 billion Beats deal but he continues to pocket cash from the deal and from biographical movie Straight Outta Compton.
A new generation is challenging those veteran Cash Kings for financial supremacy, led by the likes of Drake and Wiz Khalifa. The former claims the No. 4 spot with earnings of $38.5 million–fueled by the best music sales of any musician not named Adele–thanks to new album Views. He padded his total with live shows and checks from Apple, Sprite and Nike; more may be on the way with his new Virginia Black Whiskey.
Khalifa tallied $24 million to earn the No. 5 rank, boosted by 70 shows and a healthy six-figure nightly average gross during our scoring period.
New entrants include A$AP Rocky as No. 13 with $14.5 million.
DJ Khaled returned to the list as No. 12 with $15 million after making a mint on Apple, T mobile and Zappos.
Swizz Beatz (Alicia keys’ husband) also returned to the list as No. 19 with $10.5 million after he snagged a multi-year, multimillion dollar deal to become Barcardi’s global creative director.
We are eager for an African version. Our wild guesses are M.I, Phyno and Olamide will make the cut.
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