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Has Tokyo Lost Its Fashion Edge – Japanese photographer Shoichi Aoki Explains

For over two decades, Japanese photographer Shoichi Aoki has been documenting the most outlandish, provocative and definitive Tokyo street fashion.

Beginning in 1996, Shoichi captured the complete transformation of Harajuku — the city’s fashion hot spot — from pedestrian shopping precinct, to cutting-edge Asian style center, documenting it all in his¬†publication, FRUiTS magazine.
But in December 2016, Aoki shut down the cult fanzine after 233 issues, declaring a lack of fashionable people to photograph and, in an interview with CNN, attributes the influx of fast-fashion brands and influence of social media to the increasingly generic state of the capital’s street fashion.
An excerpt from this month’s Style show, Aoki reminisces on the early days of his career and his most memorable, eccentric shots below to host Derek Blasberg.
CNN: You started taking photos documenting Tokyo’s street fashion scene many years ago, what drew you to it?
Shoichi Aoki: FRUiTS Magazine started in 1996 and this was when the fashion that you see in FRUiTS really first emerged. It has been 20 years and there have been good times and bad times.
CNN: Have there been any trends or movements in fashion that were particularly exciting to capture?
SA: The first two years were very exciting, during the years of Decora. (“Decora,” short for decoration, began in the 1990s and is characterized by its childlike and colorful expressions of clothing). That was a very cool fashion movement and I don’t think we’ll see such a movement emerge in the world again.
CNN: What is it about Tokyo that makes it so stylish?
SA: In Tokyo there are many people that come from different regions, with different histories and different regional tastes. It’s really cool that it’s not just about age.
CNN: I find that in Japan, people get dressed up just to go out of the house and walk on the street. What do you think it is about Tokyo that makes people want to express themselves through style?
SA: I don’t think it’s just in Japan where people express themselves using fashion because we cannot walk naked on the street. But I guess that in Japan there’s a bit of a stronger feeling of being part of a group, and to share their sense of style with friends and followers. This is especially true for young people.

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